Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expended edition includes: - a new preface by the authors: Hepl ! My ocean is turning red. -Updated on...
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| Format: | Livre |
| Langue: | English |
| Publié: |
Boston, Massachusetts :
Harvard Business Review Press,
2015
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| Édition: | Expanded edition |
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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| Résumé: | Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expended edition includes: - a new preface by the authors: Hepl ! My ocean is turning red. -Updated on all cases and examples in the book, bringing their stories up to the present time. - Two new chapters and expended third one- Alignment, renewal, and red ocean traps-that address the most pressing questions readers have asked over the past 10 years. |
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| Bibliographie: | Includes bibliographical references and index |
| ISBN: | 9781625274496 (alk. paper) |