Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expended edition includes: - a new preface by the authors: Hepl ! My ocean is turning red. -Updated on...
Gorde:
| Egile nagusia: | |
|---|---|
| Beste egile batzuk: | |
| Formatua: | Liburua |
| Hizkuntza: | English |
| Argitaratua: |
Boston, Massachusetts :
Harvard Business Review Press,
2015
|
| Edizioa: | Expanded edition |
| Gaiak: | |
| Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
|
| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
|---|
| Gaia: | Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expended edition includes: - a new preface by the authors: Hepl ! My ocean is turning red. -Updated on all cases and examples in the book, bringing their stories up to the present time. - Two new chapters and expended third one- Alignment, renewal, and red ocean traps-that address the most pressing questions readers have asked over the past 10 years. |
|---|---|
| Bibliografia: | Includes bibliographical references and index |
| ISBN: | 9781625274496 (alk. paper) |