Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expended edition includes: - a new preface by the authors: Hepl ! My ocean is turning red. -Updated on...

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Bibliografische gegevens
Hoofdauteur: Kim, W. Chan.
Andere auteurs: Mauborgne, René
Formaat: Boek
Taal:English
Gepubliceerd in: Boston, Massachusetts : Harvard Business Review Press, 2015
Editie:Expanded edition
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