Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expended edition includes: - a new preface by the authors: Hepl ! My ocean is turning red. -Updated on...
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| Tác giả chính: | |
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| Tác giả khác: | |
| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Boston, Massachusetts :
Harvard Business Review Press,
2015
|
| Phiên bản: | Expanded edition |
| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
|---|
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| 005 | 20161124100200.5 | ||
| 008 | 140825s2015 mau b 001 0 eng | ||
| 980 | \ | \ | |a Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
| 024 | |a RG_1 #1 eb0 i1 | ||
| 010 | |a 2014032847 | ||
| 020 | |a 9781625274496 (alk. paper) | ||
| 040 | |a DLC |b eng |c DLC |e rda | ||
| 042 | |a pcc | ||
| 050 | 0 | 0 | |a HF5415.153 |b .K53 2015 |
| 082 | 0 | 0 | |a 658.8 ; |b BL506-O |
| 100 | 1 | |a Kim, W. Chan. | |
| 245 | 1 | 0 | |a Blue ocean strategy : |b how to create uncontested market space and make the competition irrelevant / |c W. Chan Kim, Renée Mauborgne |
| 250 | |a Expanded edition | ||
| 260 | |a Boston, Massachusetts : |b Harvard Business Review Press, |c 2015 | ||
| 263 | |a 150 | ||
| 504 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a Part 1: Blue ocena strategy. - Part 2: Formulating blue ocean strategy. - Part 3: Executing blue ocean strategy | |
| 520 | |a Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expended edition includes: - a new preface by the authors: Hepl ! My ocean is turning red. -Updated on all cases and examples in the book, bringing their stories up to the present time. - Two new chapters and expended third one- Alignment, renewal, and red ocean traps-that address the most pressing questions readers have asked over the past 10 years. | ||
| 541 | # | # | |a Tặng |
| 650 | |a Market segmentation | ||
| 650 | |a New products | ||
| 700 | 1 | |a Mauborgne, René | |
| 841 | # | # | |b Kho Sách |j 100048562, 100048663 |