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This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively. This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments...
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Auteur principal: | Dibb, Sally |
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Autres auteurs: | Sally Dibb; Lyndon Simkin |
Langue: | Undetermined English |
Publié: |
London,New York
Routledge
1996
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Sujets: | |
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Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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