Market segmentation success

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Market segmentation success making it happen!

Market Segmentation Success: Making It Happen! explores the principles and foundations of segmentation, types of problems reported by practitioners, and offers strategies for solving them. The importance of understanding the customer is discussed at length, along with contrasting approaches to condu...

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Dades bibliogràfiques
Autor principal:	Dibb, Sally
Altres autors:	Sally Dibb; Lyndon Simkin
Idioma:	Undetermined English
Publicat:	London,New York Routledge 1996
Matèries:	Market segmentation; Target marketing
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

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