Market segmentation success

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Market segmentation success making it happen!

Market Segmentation Success: Making It Happen! explores the principles and foundations of segmentation, types of problems reported by practitioners, and offers strategies for solving them. The importance of understanding the customer is discussed at length, along with contrasting approaches to condu...

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书目详细资料
主要作者:	Dibb, Sally
其他作者:	Sally Dibb; Lyndon Simkin
语言:	Undetermined English
出版:	London,New York Routledge 1996
主题:	Market segmentation; Target marketing
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Trà Vinh

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