Uncommon service how to win by putting customers at the core of your business

In Uncommon Service, Frances Frei and Anne Morriss show how, in a volatile economy where the old rules of strategic advantage no longer hold true, service must become a competitive weapon, not a damage-control function. That means weaving service tightly into every core decision your company makes

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Bibliographic Details
Main Author: Frei, Frances
Other Authors: Frances Frei; Anne Morriss
Language:Undetermined
English
Published: Boston, Mass. Harvard Business Review Press
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Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh