Big Brands Versus Small Brands: Matching and Demand Analyses

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Big Brands Versus Small Brands: Matching and Demand Analyses

Chapter 1: Introduction; Chapter 2: Consumer behaviour and pattern of brand choice; Chapter 3: Behaviour analysis; ...

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Bui Huynh Nguyen
Iaith:	eng
Cyhoeddwyd:	Marketing & Strategy Section of Cardiff Business School, Cardiff University
Mynediad Ar-lein:	https://dlib.udn.vn/module/chi-tiet-sach?RecordID=2985
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Công nghệ thông tin và Học liệu số, Đại học Đà Nẵng

Eitemau Tebyg

Impact of consumer-Celebrity match on the Brand loyalty
gan: Nguyễn, Văn Anh
Cyhoeddwyd: (2024)

Matching supply with demand:
gan: Gerard Cachon
Cyhoeddwyd: (2006)

Matching supply with demand :
gan: Cachon, Gérard
Cyhoeddwyd: (2009)

Matching supply with demand
gan: Cachon, Gérard

Brands and branding
gan: Brown, Stephen
Cyhoeddwyd: (2016)

The role of brand anthropomorphism in building brand attachment: The experiment research on beverage brands
gan: Nguyen, Nhi Pham Phuong, et al.
Cyhoeddwyd: (2025)

Brand Identity Design for Story Bake Brand
gan: Nguyen, Duc Quan
Cyhoeddwyd: (2025)

Effects of customer perceived value, brand experience on brand attachment, brand satisfaction, and word-of-mouth
gan: Nhi, Bui Thi, et al.
Cyhoeddwyd: (2025)

Branding Danang: The Role of Higher Education in City Branding
gan: Truong Thi Van Anh

Brand equity and brand - Consumer relationship quality in Vietnam
gan: Nguyễn, Thị Hồng Nguyệt
Cyhoeddwyd: (2024)

How brands become icons: The principles of cultural branding
gan: Holt, Douglas B
Cyhoeddwyd: (2014)

The Influence of Brand Sound on Brand Recognition of Vietnamese Consumers
gan: Thuy, Dao Cam, et al.
Cyhoeddwyd: (2025)

The Influence of Brand Ambassadors, Brand Image and Brand Personality on Consumer Purchase Intention: The study of Cellphone Industry
gan: Le, Phuoc Cuu Long, et al.
Cyhoeddwyd: (2021)

Branding Across Borders: A Guide to Global Brand Marketing /
gan: R. Gregory James
Cyhoeddwyd: (2001)

Strategic brand management : Building, measuring, and managing brand equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2013)

Rethinking Place Branding Comprehensive Brand Development for Cities and Regions
gan: Kavaratzis, Mihalis, et al.
Cyhoeddwyd: (2015)

Effects of Brand Experience on Brand Loyalty in Fashion Retail Business
gan: Pham, Thi Lan Huong, et al.
Cyhoeddwyd: (2023)

Global Brand Strategy World-wise Marketing in the Age of Branding
gan: Jan, Benedict Steenkamp
Cyhoeddwyd: (2025)

Brand of the Tartan :
gan: Huck, Virginia
Cyhoeddwyd: (1955)

Brands that rock :
gan: Blackwell, Roger
Cyhoeddwyd: (2004)

Living Brands :
gan: Nadeau, Raymond
Cyhoeddwyd: (2007)

Brand positioning :
gan: Sengupta, Subroto
Cyhoeddwyd: (2005)

Sonic branding :
gan: Jackson, Daniel M.
Cyhoeddwyd: (2003)

Basics of Branding
gan: Gronlund, Jay
Cyhoeddwyd: (2013)

Conscious Branding
gan: David, Funk
Cyhoeddwyd: (2009)

Brand admiration :
gan: Park, C. Whan
Cyhoeddwyd: (2016)

Brand admiration
gan: Park, C. Whan
Cyhoeddwyd: (2016)

Brands that rock /
gan: Blackwell, Roger D.
Cyhoeddwyd: (2004)

Branding for dummies /
gan: Chiaravalle, Bill.
Cyhoeddwyd: (2019)

Brand Admiration /
gan: C Whan Park
Cyhoeddwyd: (2016)

Brand Hate
gan: Kucuk, S. Umit
Cyhoeddwyd: (2019)

Conscious Branding
gan: Funk, David, et al.
Cyhoeddwyd: (2012)

Branded Spaces
gan: Sonnenburg, Stephan, et al.
Cyhoeddwyd: (2020)

An examination of attendee brand loyalty : Understanding the moderator of behavioral brand loyalty /
gan: Lee, Jin-Soo.

Design of The Brand Identity set for The Fish Sauce Brand “Mam Viet”
gan: Pham, Thi Ai Nghia
Cyhoeddwyd: (2025)

Customer Experience Management Rebooted: Are you an Experience brand or an Efficiency brand?
gan: Steven, Walden
Cyhoeddwyd: (2023)

Customer Experience Management Rebooted Are you an Experience brand or an Efficiency brand
gan: Steven, Walden
Cyhoeddwyd: (2025)

Managing brand equity capitalizing on the value of a brand name
gan: Aaker, David A.
Cyhoeddwyd: (1991)

Strategic brand management building, measuring, and managing brand equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2008)

Branding across borders : a guide to global brand marketing /
gan: Gregory, James R.
Cyhoeddwyd: (2001)