Big Brands Versus Small Brands: Matching and Demand Analyses

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Big Brands Versus Small Brands: Matching and Demand Analyses

Chapter 1: Introduction; Chapter 2: Consumer behaviour and pattern of brand choice; Chapter 3: Behaviour analysis; ...

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Sonraí Bibleagrafaíochta
Príomhúdar:	Bui Huynh Nguyen
Teanga:	eng
Foilsithe:	Marketing & Strategy Section of Cardiff Business School, Cardiff University
Rochtain Ar Líne:	https://dlib.udn.vn/module/chi-tiet-sach?RecordID=2985
Clibeanna:	Cuir Clib Leis Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!

Thư viện lưu trữ:	Trung tâm Công nghệ thông tin và Học liệu số, Đại học Đà Nẵng

Míreanna Comhchosúla

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Matching supply with demand:
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Matching supply with demand :
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Matching supply with demand
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Brands and branding
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Effects of customer perceived value, brand experience on brand attachment, brand satisfaction, and word-of-mouth
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Brand equity and brand - Consumer relationship quality in Vietnam
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How brands become icons: The principles of cultural branding
le: Holt, Douglas B
Foilsithe: (2014)

The Influence of Brand Sound on Brand Recognition of Vietnamese Consumers
le: Thuy, Dao Cam, et al.
Foilsithe: (2025)

The Influence of Brand Ambassadors, Brand Image and Brand Personality on Consumer Purchase Intention: The study of Cellphone Industry
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Rethinking Place Branding Comprehensive Brand Development for Cities and Regions
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Effects of Brand Experience on Brand Loyalty in Fashion Retail Business
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Foilsithe: (2023)

Global Brand Strategy World-wise Marketing in the Age of Branding
le: Jan, Benedict Steenkamp
Foilsithe: (2025)

Brand of the Tartan :
le: Huck, Virginia
Foilsithe: (1955)

Brands that rock :
le: Blackwell, Roger
Foilsithe: (2004)

Living Brands :
le: Nadeau, Raymond
Foilsithe: (2007)

Brand positioning :
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Foilsithe: (2005)

Sonic branding :
le: Jackson, Daniel M.
Foilsithe: (2003)

Basics of Branding
le: Gronlund, Jay
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Conscious Branding
le: David, Funk
Foilsithe: (2009)

Brand admiration :
le: Park, C. Whan
Foilsithe: (2016)

Brand admiration
le: Park, C. Whan
Foilsithe: (2016)

Brands that rock /
le: Blackwell, Roger D.
Foilsithe: (2004)

Branding for dummies /
le: Chiaravalle, Bill.
Foilsithe: (2019)

Brand Admiration /
le: C Whan Park
Foilsithe: (2016)

Brand Hate
le: Kucuk, S. Umit
Foilsithe: (2019)

Conscious Branding
le: Funk, David, et al.
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Branded Spaces
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An examination of attendee brand loyalty : Understanding the moderator of behavioral brand loyalty /
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Design of The Brand Identity set for The Fish Sauce Brand “Mam Viet”
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Customer Experience Management Rebooted: Are you an Experience brand or an Efficiency brand?
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Customer Experience Management Rebooted Are you an Experience brand or an Efficiency brand
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le: Aaker, David A.
Foilsithe: (1991)

Strategic brand management building, measuring, and managing brand equity
le: Keller, Kevin Lane
Foilsithe: (2008)

Branding across borders : a guide to global brand marketing /
le: Gregory, James R.
Foilsithe: (2001)