Big Brands Versus Small Brands: Matching and Demand Analyses

kod QR

Big Brands Versus Small Brands: Matching and Demand Analyses

Chapter 1: Introduction; Chapter 2: Consumer behaviour and pattern of brand choice; Chapter 3: Behaviour analysis; ...

Zapisane w:

Opis bibliograficzny
1. autor:	Bui Huynh Nguyen
Język:	eng
Wydane:	Marketing & Strategy Section of Cardiff Business School, Cardiff University
Dostęp online:	https://dlib.udn.vn/module/chi-tiet-sach?RecordID=2985
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

Thư viện lưu trữ:	Trung tâm Công nghệ thông tin và Học liệu số, Đại học Đà Nẵng

Podobne zapisy

Impact of consumer-Celebrity match on the Brand loyalty
od: Nguyễn, Văn Anh
Wydane: (2024)

Matching supply with demand:
od: Gerard Cachon
Wydane: (2006)

Matching supply with demand :
od: Cachon, Gérard
Wydane: (2009)

Matching supply with demand
od: Cachon, Gérard

Brands and branding
od: Brown, Stephen
Wydane: (2016)

The role of brand anthropomorphism in building brand attachment: The experiment research on beverage brands
od: Nguyen, Nhi Pham Phuong, i wsp.
Wydane: (2025)

Brand Identity Design for Story Bake Brand
od: Nguyen, Duc Quan
Wydane: (2025)

Effects of customer perceived value, brand experience on brand attachment, brand satisfaction, and word-of-mouth
od: Nhi, Bui Thi, i wsp.
Wydane: (2025)

Branding Danang: The Role of Higher Education in City Branding
od: Truong Thi Van Anh

Brand equity and brand - Consumer relationship quality in Vietnam
od: Nguyễn, Thị Hồng Nguyệt
Wydane: (2024)

How brands become icons: The principles of cultural branding
od: Holt, Douglas B
Wydane: (2014)

The Influence of Brand Sound on Brand Recognition of Vietnamese Consumers
od: Thuy, Dao Cam, i wsp.
Wydane: (2025)

The Influence of Brand Ambassadors, Brand Image and Brand Personality on Consumer Purchase Intention: The study of Cellphone Industry
od: Le, Phuoc Cuu Long, i wsp.
Wydane: (2021)

Branding Across Borders: A Guide to Global Brand Marketing /
od: R. Gregory James
Wydane: (2001)

Strategic brand management : Building, measuring, and managing brand equity
od: Keller, Kevin Lane
Wydane: (2013)

Rethinking Place Branding Comprehensive Brand Development for Cities and Regions
od: Kavaratzis, Mihalis, i wsp.
Wydane: (2015)

Effects of Brand Experience on Brand Loyalty in Fashion Retail Business
od: Pham, Thi Lan Huong, i wsp.
Wydane: (2023)

Global Brand Strategy World-wise Marketing in the Age of Branding
od: Jan, Benedict Steenkamp
Wydane: (2025)

Brand of the Tartan :
od: Huck, Virginia
Wydane: (1955)

Brands that rock :
od: Blackwell, Roger
Wydane: (2004)

Living Brands :
od: Nadeau, Raymond
Wydane: (2007)

Brand positioning :
od: Sengupta, Subroto
Wydane: (2005)

Sonic branding :
od: Jackson, Daniel M.
Wydane: (2003)

Basics of Branding
od: Gronlund, Jay
Wydane: (2013)

Conscious Branding
od: David, Funk
Wydane: (2009)

Brand admiration :
od: Park, C. Whan
Wydane: (2016)

Brand admiration
od: Park, C. Whan
Wydane: (2016)

Brands that rock /
od: Blackwell, Roger D.
Wydane: (2004)

Branding for dummies /
od: Chiaravalle, Bill.
Wydane: (2019)

Brand Admiration /
od: C Whan Park
Wydane: (2016)

Brand Hate
od: Kucuk, S. Umit
Wydane: (2019)

Conscious Branding
od: Funk, David, i wsp.
Wydane: (2012)

Branded Spaces
od: Sonnenburg, Stephan, i wsp.
Wydane: (2020)

An examination of attendee brand loyalty : Understanding the moderator of behavioral brand loyalty /
od: Lee, Jin-Soo.

Design of The Brand Identity set for The Fish Sauce Brand “Mam Viet”
od: Pham, Thi Ai Nghia
Wydane: (2025)

Customer Experience Management Rebooted: Are you an Experience brand or an Efficiency brand?
od: Steven, Walden
Wydane: (2023)

Customer Experience Management Rebooted Are you an Experience brand or an Efficiency brand
od: Steven, Walden
Wydane: (2025)

Managing brand equity capitalizing on the value of a brand name
od: Aaker, David A.
Wydane: (1991)

Strategic brand management building, measuring, and managing brand equity
od: Keller, Kevin Lane
Wydane: (2008)

Branding across borders : a guide to global brand marketing /
od: Gregory, James R.
Wydane: (2001)