Big Brands Versus Small Brands: Matching and Demand Analyses

QR Kod

Big Brands Versus Small Brands: Matching and Demand Analyses

Chapter 1: Introduction; Chapter 2: Consumer behaviour and pattern of brand choice; Chapter 3: Behaviour analysis; ...

Kaydedildi:

Detaylı Bibliyografya
Yazar:	Bui Huynh Nguyen
Dil:	eng
Baskı/Yayın Bilgisi:	Marketing & Strategy Section of Cardiff Business School, Cardiff University
Online Erişim:	https://dlib.udn.vn/module/chi-tiet-sach?RecordID=2985
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

Thư viện lưu trữ:	Trung tâm Công nghệ thông tin và Học liệu số, Đại học Đà Nẵng

Benzer Materyaller

Impact of consumer-Celebrity match on the Brand loyalty
Yazar:: Nguyễn, Văn Anh
Baskı/Yayın Bilgisi: (2024)

Matching supply with demand:
Yazar:: Gerard Cachon
Baskı/Yayın Bilgisi: (2006)

Matching supply with demand :
Yazar:: Cachon, Gérard
Baskı/Yayın Bilgisi: (2009)

Matching supply with demand
Yazar:: Cachon, Gérard

Brands and branding
Yazar:: Brown, Stephen
Baskı/Yayın Bilgisi: (2016)

The role of brand anthropomorphism in building brand attachment: The experiment research on beverage brands
Yazar:: Nguyen, Nhi Pham Phuong, ve diğerleri
Baskı/Yayın Bilgisi: (2025)

Brand Identity Design for Story Bake Brand
Yazar:: Nguyen, Duc Quan
Baskı/Yayın Bilgisi: (2025)

Effects of customer perceived value, brand experience on brand attachment, brand satisfaction, and word-of-mouth
Yazar:: Nhi, Bui Thi, ve diğerleri
Baskı/Yayın Bilgisi: (2025)

Branding Danang: The Role of Higher Education in City Branding
Yazar:: Truong Thi Van Anh

Brand equity and brand - Consumer relationship quality in Vietnam
Yazar:: Nguyễn, Thị Hồng Nguyệt
Baskı/Yayın Bilgisi: (2024)

How brands become icons: The principles of cultural branding
Yazar:: Holt, Douglas B
Baskı/Yayın Bilgisi: (2014)

The Influence of Brand Sound on Brand Recognition of Vietnamese Consumers
Yazar:: Thuy, Dao Cam, ve diğerleri
Baskı/Yayın Bilgisi: (2025)

The Influence of Brand Ambassadors, Brand Image and Brand Personality on Consumer Purchase Intention: The study of Cellphone Industry
Yazar:: Le, Phuoc Cuu Long, ve diğerleri
Baskı/Yayın Bilgisi: (2021)

Branding Across Borders: A Guide to Global Brand Marketing /
Yazar:: R. Gregory James
Baskı/Yayın Bilgisi: (2001)

Strategic brand management : Building, measuring, and managing brand equity
Yazar:: Keller, Kevin Lane
Baskı/Yayın Bilgisi: (2013)

Rethinking Place Branding Comprehensive Brand Development for Cities and Regions
Yazar:: Kavaratzis, Mihalis, ve diğerleri
Baskı/Yayın Bilgisi: (2015)

Effects of Brand Experience on Brand Loyalty in Fashion Retail Business
Yazar:: Pham, Thi Lan Huong, ve diğerleri
Baskı/Yayın Bilgisi: (2023)

Global Brand Strategy World-wise Marketing in the Age of Branding
Yazar:: Jan, Benedict Steenkamp
Baskı/Yayın Bilgisi: (2025)

Brand of the Tartan :
Yazar:: Huck, Virginia
Baskı/Yayın Bilgisi: (1955)

Brands that rock :
Yazar:: Blackwell, Roger
Baskı/Yayın Bilgisi: (2004)

Living Brands :
Yazar:: Nadeau, Raymond
Baskı/Yayın Bilgisi: (2007)

Brand positioning :
Yazar:: Sengupta, Subroto
Baskı/Yayın Bilgisi: (2005)

Sonic branding :
Yazar:: Jackson, Daniel M.
Baskı/Yayın Bilgisi: (2003)

Basics of Branding
Yazar:: Gronlund, Jay
Baskı/Yayın Bilgisi: (2013)

Conscious Branding
Yazar:: David, Funk
Baskı/Yayın Bilgisi: (2009)

Brand admiration :
Yazar:: Park, C. Whan
Baskı/Yayın Bilgisi: (2016)

Brand admiration
Yazar:: Park, C. Whan
Baskı/Yayın Bilgisi: (2016)

Brands that rock /
Yazar:: Blackwell, Roger D.
Baskı/Yayın Bilgisi: (2004)

Branding for dummies /
Yazar:: Chiaravalle, Bill.
Baskı/Yayın Bilgisi: (2019)

Brand Admiration /
Yazar:: C Whan Park
Baskı/Yayın Bilgisi: (2016)

Brand Hate
Yazar:: Kucuk, S. Umit
Baskı/Yayın Bilgisi: (2019)

Conscious Branding
Yazar:: Funk, David, ve diğerleri
Baskı/Yayın Bilgisi: (2012)

Branded Spaces
Yazar:: Sonnenburg, Stephan, ve diğerleri
Baskı/Yayın Bilgisi: (2020)

An examination of attendee brand loyalty : Understanding the moderator of behavioral brand loyalty /
Yazar:: Lee, Jin-Soo.

Design of The Brand Identity set for The Fish Sauce Brand “Mam Viet”
Yazar:: Pham, Thi Ai Nghia
Baskı/Yayın Bilgisi: (2025)

Customer Experience Management Rebooted: Are you an Experience brand or an Efficiency brand?
Yazar:: Steven, Walden
Baskı/Yayın Bilgisi: (2023)

Customer Experience Management Rebooted Are you an Experience brand or an Efficiency brand
Yazar:: Steven, Walden
Baskı/Yayın Bilgisi: (2025)

Managing brand equity capitalizing on the value of a brand name
Yazar:: Aaker, David A.
Baskı/Yayın Bilgisi: (1991)

Strategic brand management building, measuring, and managing brand equity
Yazar:: Keller, Kevin Lane
Baskı/Yayın Bilgisi: (2008)

Branding across borders : a guide to global brand marketing /
Yazar:: Gregory, James R.
Baskı/Yayın Bilgisi: (2001)