Côd QR

A theoretical model of the effects of advertising and sales promotion on brand equity

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Iaith:	vie
Mynediad Ar-lein:	https://dlib.udn.vn/module/chi-tiet-sach?RecordID=9111
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Công nghệ thông tin và Học liệu số, Đại học Đà Nẵng

Eitemau Tebyg

Advertising and sales promotion
gan: Kaser, Ken
Cyhoeddwyd: (2013)

Advertising and integrated brand promotion
gan: O'Guinn, Thomas C.
Cyhoeddwyd: (2006)

Advertising and integrated brand promotion
gan: O'Guinn, Thomas C.

Managing brand equity capitalizing on the value of a brand name
gan: Aaker, David A.
Cyhoeddwyd: (1991)

Brand equity and brand - Consumer relationship quality in Vietnam
gan: Nguyễn, Thị Hồng Nguyệt
Cyhoeddwyd: (2024)

The violation of the bans on tobacco advertising and promotion at points of sale in 5 largest cities of Vietnam in 2017
gan: Lê, Thị Thanh Hương, et al.
Cyhoeddwyd: (2023)

A study of Customer-Based Brand Equity for bottled-water brands in Danang market

Strategic brand management : Building, measuring, and managing brand equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2013)

Advertising and promotion :
gan: Belch, George E. (George Eugene)
Cyhoeddwyd: (2004)

Advertising & promotion
gan: Hackley, Christopher E
Cyhoeddwyd: (2010)

Advertising and promotion :
gan: Belch, George E. (George Eugene)
Cyhoeddwyd: (2004)

Advertising and the promotion industry
gan: John, Maggie Jo St.
Cyhoeddwyd: (1994)

CUSTOMER-BASED BRAND EQUITY OF RETAIL BANKS IN VIETNAM
gan: Vũ, Minh Tú
Cyhoeddwyd: (2023)

Hospitality sales and promotion : strategies for success /
gan: Taylor, Derek, 1932 Aug. 5-
Cyhoeddwyd: (2001)

A green relationship conceptual model: Exploring the relationship of CSR, Green satisfaction, green brand equity, and green purchase intention
gan: Nguyễn, Văn Anh
Cyhoeddwyd: (2024)

Advertising communications & promotion management
gan: John R. Rossiter
Cyhoeddwyd: (1997)

Destination branding case study : Tracking brand equity for an emerging destination between 2003 and 2007 /
gan: Pike, Steven.

Components of Brand Equity: The Case of Binh Thuan Dragon Fruit
gan: Ngô, Thi Ngọc Huyền

Hospitality sales and promotion : strategies for success
gan: Taylor, Derek
Cyhoeddwyd: (2015)

Integrated marketing communications in advertising and promotion
gan: Shimp, Terence A.
Cyhoeddwyd: (2007)

Integrated advertising, promotion, and marketing communications
gan: Clow, Kenneth E.
Cyhoeddwyd: (2018)

Integrated marketing communications in advertising and promotion
gan: Shimp, Terrence A.
Cyhoeddwyd: (2007)

FCB-Ulka brand building advertising : concepts and cases /
gan: Parameswaran, M. G.
Cyhoeddwyd: (2001)

Sales promotion decision making : Concepts, principles, and practice /
gan: Ogden-Barnes, Steve.
Cyhoeddwyd: (2015)

FACTORS AFFECTING CONSUMER-BASED BRAND EQUITY OF VIETNAMESE PHARMACEUTICAL COMPANIES
gan: Nguyễn, Cao Quỳnh Tú, et al.
Cyhoeddwyd: (2023)

STUDENT - BASED BRAND EQUITY: STUDYING WITH MARKETING CASES IN UNIVERSITIES IN HANOI
gan: Vũ, Thị Thu Hà
Cyhoeddwyd: (2023)

STUDENT - BASED BRAND EQUITY: STUDYING WITH MARKETING CASES IN UNIVERSITIES IN HANOI
gan: Vũ, Thị Thu Hà
Cyhoeddwyd: (2024)

Formalization and theoretical analysis of the local effect model /
gan: Beuve, M.

Advertising and promotion : an integrated marketing communications perspective
gan: Belch, George E
Cyhoeddwyd: (2018)

Advertising and promotion : an integrated marketing communications perspective
gan: Belch, George E.
Cyhoeddwyd: (2004)

Equity and Quality Dimensions in Educational Effectiveness
gan: Kyriakides, Leonidas, et al.
Cyhoeddwyd: (2020)

The Influence Of Brand Equity On Natural Cosmetics Purchase Intention Of Generation Z Female Customers
gan: Lam, Tam Nhi
Cyhoeddwyd: (2022)

Advertising promotion, and supplemental aspects of intehrated marketing communications
gan: Shimp, Terence A.
Cyhoeddwyd: (1997)

Marketing management for small and medium enterprises: Promotion and advertising
gan: Business School of the National Economics Univ. of Hanoi
Cyhoeddwyd: (2001)

The growing internationalisation of equity markets and its effects
Cyhoeddwyd: (1987)

Sales,Promotion, and product differention in two prescription drug markets
gan: Bond, Ronald S.
Cyhoeddwyd: (1977)

Advertising and Promotion: An Integrated Marketing Communications Perspective (Eleventh Edition)
gan: George, E. Belch, et al.
Cyhoeddwyd: (2023)

Effective radio advertising
gan: Weinberger, Marc G.
Cyhoeddwyd: (1994)

Analyze and building a sales plan for Men's Cosmetic Brand Mybuddy on the E-commerce platform Shopee
gan: Ho, Le Long Bao
Cyhoeddwyd: (2024)

Integrated Advertising, Promotion, and Marketing Communications (Ninth Edition - Global Edition)
gan: Kenneth, E. Clow, et al.
Cyhoeddwyd: (2023)