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A theoretical model of the effects of advertising and sales promotion on brand equity

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Lignende værker

Advertising and sales promotion
af: Kaser, Ken
Udgivet: (2013)

Advertising and integrated brand promotion
af: O'Guinn, Thomas C.
Udgivet: (2006)

Advertising and integrated brand promotion
af: O'Guinn, Thomas C.

Managing brand equity capitalizing on the value of a brand name
af: Aaker, David A.
Udgivet: (1991)

Brand equity and brand - Consumer relationship quality in Vietnam
af: Nguyễn, Thị Hồng Nguyệt
Udgivet: (2024)

The violation of the bans on tobacco advertising and promotion at points of sale in 5 largest cities of Vietnam in 2017
af: Lê, Thị Thanh Hương, et al.
Udgivet: (2023)

A study of Customer-Based Brand Equity for bottled-water brands in Danang market

Strategic brand management : Building, measuring, and managing brand equity
af: Keller, Kevin Lane
Udgivet: (2013)

Advertising and promotion :
af: Belch, George E. (George Eugene)
Udgivet: (2004)

Advertising & promotion
af: Hackley, Christopher E
Udgivet: (2010)

Advertising and promotion :
af: Belch, George E. (George Eugene)
Udgivet: (2004)

Advertising and the promotion industry
af: John, Maggie Jo St.
Udgivet: (1994)

CUSTOMER-BASED BRAND EQUITY OF RETAIL BANKS IN VIETNAM
af: Vũ, Minh Tú
Udgivet: (2023)

Hospitality sales and promotion : strategies for success /
af: Taylor, Derek, 1932 Aug. 5-
Udgivet: (2001)

A green relationship conceptual model: Exploring the relationship of CSR, Green satisfaction, green brand equity, and green purchase intention
af: Nguyễn, Văn Anh
Udgivet: (2024)

Advertising communications & promotion management
af: John R. Rossiter
Udgivet: (1997)

Destination branding case study : Tracking brand equity for an emerging destination between 2003 and 2007 /
af: Pike, Steven.

Components of Brand Equity: The Case of Binh Thuan Dragon Fruit
af: Ngô, Thi Ngọc Huyền

Hospitality sales and promotion : strategies for success
af: Taylor, Derek
Udgivet: (2015)

Integrated marketing communications in advertising and promotion
af: Shimp, Terence A.
Udgivet: (2007)

Integrated advertising, promotion, and marketing communications
af: Clow, Kenneth E.
Udgivet: (2018)

Integrated marketing communications in advertising and promotion
af: Shimp, Terrence A.
Udgivet: (2007)

FCB-Ulka brand building advertising : concepts and cases /
af: Parameswaran, M. G.
Udgivet: (2001)

Sales promotion decision making : Concepts, principles, and practice /
af: Ogden-Barnes, Steve.
Udgivet: (2015)

FACTORS AFFECTING CONSUMER-BASED BRAND EQUITY OF VIETNAMESE PHARMACEUTICAL COMPANIES
af: Nguyễn, Cao Quỳnh Tú, et al.
Udgivet: (2023)

STUDENT - BASED BRAND EQUITY: STUDYING WITH MARKETING CASES IN UNIVERSITIES IN HANOI
af: Vũ, Thị Thu Hà
Udgivet: (2023)

STUDENT - BASED BRAND EQUITY: STUDYING WITH MARKETING CASES IN UNIVERSITIES IN HANOI
af: Vũ, Thị Thu Hà
Udgivet: (2024)

Formalization and theoretical analysis of the local effect model /
af: Beuve, M.

Advertising and promotion : an integrated marketing communications perspective
af: Belch, George E
Udgivet: (2018)

Advertising and promotion : an integrated marketing communications perspective
af: Belch, George E.
Udgivet: (2004)

Equity and Quality Dimensions in Educational Effectiveness
af: Kyriakides, Leonidas, et al.
Udgivet: (2020)

The Influence Of Brand Equity On Natural Cosmetics Purchase Intention Of Generation Z Female Customers
af: Lam, Tam Nhi
Udgivet: (2022)

Advertising promotion, and supplemental aspects of intehrated marketing communications
af: Shimp, Terence A.
Udgivet: (1997)

Marketing management for small and medium enterprises: Promotion and advertising
af: Business School of the National Economics Univ. of Hanoi
Udgivet: (2001)

The growing internationalisation of equity markets and its effects
Udgivet: (1987)

Sales,Promotion, and product differention in two prescription drug markets
af: Bond, Ronald S.
Udgivet: (1977)

Advertising and Promotion: An Integrated Marketing Communications Perspective (Eleventh Edition)
af: George, E. Belch, et al.
Udgivet: (2023)

Effective radio advertising
af: Weinberger, Marc G.
Udgivet: (1994)

Analyze and building a sales plan for Men's Cosmetic Brand Mybuddy on the E-commerce platform Shopee
af: Ho, Le Long Bao
Udgivet: (2024)

Integrated Advertising, Promotion, and Marketing Communications (Ninth Edition - Global Edition)
af: Kenneth, E. Clow, et al.
Udgivet: (2023)