A theoretical model of the effects of advertising and sales promotion on brand equity
Αποθηκεύτηκε σε:
| Γλώσσα: | vie |
|---|---|
| Διαθέσιμο Online: | https://dlib.udn.vn/module/chi-tiet-sach?RecordID=9111 |
| Ετικέτες: |
Προσθήκη ετικέτας
Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!
|
| Thư viện lưu trữ: | Trung tâm Công nghệ thông tin và Học liệu số, Đại học Đà Nẵng |
|---|
Παρόμοια τεκμήρια
-
Advertising and sales promotion
ανά: Kaser, Ken
Έκδοση: (2013) -
Advertising and integrated brand promotion
ανά: O'Guinn, Thomas C.
Έκδοση: (2006) -
Advertising and integrated brand promotion
ανά: O'Guinn, Thomas C. -
Managing brand equity capitalizing on the value of a brand name
ανά: Aaker, David A.
Έκδοση: (1991) -
Brand equity and brand - Consumer relationship quality in Vietnam
ανά: Nguyễn, Thị Hồng Nguyệt
Έκδοση: (2024)