A theoretical model of the effects of advertising and sales promotion on brand equity
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| Language: | vie |
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| Online Access: | https://dlib.udn.vn/module/chi-tiet-sach?RecordID=9111 |
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| Institutions: | Trung tâm Công nghệ thông tin và Học liệu số, Đại học Đà Nẵng |
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