A theoretical model of the effects of advertising and sales promotion on brand equity
Tallennettuna:
| Kieli: | vie |
|---|---|
| Linkit: | https://dlib.udn.vn/module/chi-tiet-sach?RecordID=9111 |
| Tagit: |
Lisää tagi
Ei tageja, Lisää ensimmäinen tagi!
|
| Thư viện lưu trữ: | Trung tâm Công nghệ thông tin và Học liệu số, Đại học Đà Nẵng |
|---|
Samankaltaisia teoksia
-
Advertising and sales promotion
Tekijä: Kaser, Ken
Julkaistu: (2013) -
Advertising and integrated brand promotion
Tekijä: O'Guinn, Thomas C.
Julkaistu: (2006) -
Advertising and integrated brand promotion
Tekijä: O'Guinn, Thomas C. -
Managing brand equity capitalizing on the value of a brand name
Tekijä: Aaker, David A.
Julkaistu: (1991) -
Brand equity and brand - Consumer relationship quality in Vietnam
Tekijä: Nguyễn, Thị Hồng Nguyệt
Julkaistu: (2024)