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A theoretical model of the effects of advertising and sales promotion on brand equity

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Langue:	vie
Accès en ligne:	https://dlib.udn.vn/module/chi-tiet-sach?RecordID=9111
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Thư viện lưu trữ:	Trung tâm Công nghệ thông tin và Học liệu số, Đại học Đà Nẵng

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