Mã QR

A theoretical model of the effects of advertising and sales promotion on brand equity

Đã lưu trong:

Sonraí Bibleagrafaíochta
Teanga:	vie
Rochtain Ar Líne:	https://dlib.udn.vn/module/chi-tiet-sach?RecordID=9111
Clibeanna:	Cuir Clib Leis Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!

Thư viện lưu trữ:	Trung tâm Công nghệ thông tin và Học liệu số, Đại học Đà Nẵng

Míreanna Comhchosúla

Advertising and sales promotion
le: Kaser, Ken
Foilsithe: (2013)

Advertising and integrated brand promotion
le: O'Guinn, Thomas C.
Foilsithe: (2006)

Advertising and integrated brand promotion
le: O'Guinn, Thomas C.

Managing brand equity capitalizing on the value of a brand name
le: Aaker, David A.
Foilsithe: (1991)

Brand equity and brand - Consumer relationship quality in Vietnam
le: Nguyễn, Thị Hồng Nguyệt
Foilsithe: (2024)

The violation of the bans on tobacco advertising and promotion at points of sale in 5 largest cities of Vietnam in 2017
le: Lê, Thị Thanh Hương, et al.
Foilsithe: (2023)

A study of Customer-Based Brand Equity for bottled-water brands in Danang market

Strategic brand management : Building, measuring, and managing brand equity
le: Keller, Kevin Lane
Foilsithe: (2013)

Advertising and promotion :
le: Belch, George E. (George Eugene)
Foilsithe: (2004)

Advertising & promotion
le: Hackley, Christopher E
Foilsithe: (2010)

Advertising and promotion :
le: Belch, George E. (George Eugene)
Foilsithe: (2004)

Advertising and the promotion industry
le: John, Maggie Jo St.
Foilsithe: (1994)

CUSTOMER-BASED BRAND EQUITY OF RETAIL BANKS IN VIETNAM
le: Vũ, Minh Tú
Foilsithe: (2023)

Hospitality sales and promotion : strategies for success /
le: Taylor, Derek, 1932 Aug. 5-
Foilsithe: (2001)

A green relationship conceptual model: Exploring the relationship of CSR, Green satisfaction, green brand equity, and green purchase intention
le: Nguyễn, Văn Anh
Foilsithe: (2024)

Advertising communications & promotion management
le: John R. Rossiter
Foilsithe: (1997)

Destination branding case study : Tracking brand equity for an emerging destination between 2003 and 2007 /
le: Pike, Steven.

Components of Brand Equity: The Case of Binh Thuan Dragon Fruit
le: Ngô, Thi Ngọc Huyền

Hospitality sales and promotion : strategies for success
le: Taylor, Derek
Foilsithe: (2015)

Integrated marketing communications in advertising and promotion
le: Shimp, Terence A.
Foilsithe: (2007)

Integrated advertising, promotion, and marketing communications
le: Clow, Kenneth E.
Foilsithe: (2018)

Integrated marketing communications in advertising and promotion
le: Shimp, Terrence A.
Foilsithe: (2007)

FCB-Ulka brand building advertising : concepts and cases /
le: Parameswaran, M. G.
Foilsithe: (2001)

Sales promotion decision making : Concepts, principles, and practice /
le: Ogden-Barnes, Steve.
Foilsithe: (2015)

FACTORS AFFECTING CONSUMER-BASED BRAND EQUITY OF VIETNAMESE PHARMACEUTICAL COMPANIES
le: Nguyễn, Cao Quỳnh Tú, et al.
Foilsithe: (2023)

STUDENT - BASED BRAND EQUITY: STUDYING WITH MARKETING CASES IN UNIVERSITIES IN HANOI
le: Vũ, Thị Thu Hà
Foilsithe: (2023)

STUDENT - BASED BRAND EQUITY: STUDYING WITH MARKETING CASES IN UNIVERSITIES IN HANOI
le: Vũ, Thị Thu Hà
Foilsithe: (2024)

Formalization and theoretical analysis of the local effect model /
le: Beuve, M.

Advertising and promotion : an integrated marketing communications perspective
le: Belch, George E
Foilsithe: (2018)

Advertising and promotion : an integrated marketing communications perspective
le: Belch, George E.
Foilsithe: (2004)

Equity and Quality Dimensions in Educational Effectiveness
le: Kyriakides, Leonidas, et al.
Foilsithe: (2020)

The Influence Of Brand Equity On Natural Cosmetics Purchase Intention Of Generation Z Female Customers
le: Lam, Tam Nhi
Foilsithe: (2022)

Advertising promotion, and supplemental aspects of intehrated marketing communications
le: Shimp, Terence A.
Foilsithe: (1997)

Marketing management for small and medium enterprises: Promotion and advertising
le: Business School of the National Economics Univ. of Hanoi
Foilsithe: (2001)

The growing internationalisation of equity markets and its effects
Foilsithe: (1987)

Sales,Promotion, and product differention in two prescription drug markets
le: Bond, Ronald S.
Foilsithe: (1977)

Advertising and Promotion: An Integrated Marketing Communications Perspective (Eleventh Edition)
le: George, E. Belch, et al.
Foilsithe: (2023)

Effective radio advertising
le: Weinberger, Marc G.
Foilsithe: (1994)

Analyze and building a sales plan for Men's Cosmetic Brand Mybuddy on the E-commerce platform Shopee
le: Ho, Le Long Bao
Foilsithe: (2024)

Integrated Advertising, Promotion, and Marketing Communications (Ninth Edition - Global Edition)
le: Kenneth, E. Clow, et al.
Foilsithe: (2023)