The Paradox of Points:
Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs

Codice QR

The Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs

In his research, Sören Köcher provides valuable insights on the paradoxical effects of the magnitude of a loyalty program medium—i.e. the sheer number of points, miles, or stamps credited for every purchase and required for reward redemption—on the central consumer decisions in loyalty program membe...

Descrizione completa

Salvato in:

Dettagli Bibliografici
Autore principale:	Köcher, Sören
Natura:	Libro
Lingua:	English
Pubblicazione:	Springer 2015
Soggetti:	Relations Customer Economics Business Relationship marketing Customer loyalty programs
Accesso online:	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59470
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne! !

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

Documenti analoghi

The loyalty link :
di: McCarthy, Dennis G.
Pubblicazione: (1997)

151 quick ideas to get new customers
di: Wilson, Jerry R.
Pubblicazione: (2005)

Loyalty myths :
Pubblicazione: (2005)

The roles of the physical environment, price perception, and customer satisfaction in determining customer loyalty in the restaurant industry /
di: Heesup Han, Kisang Ryu. #1

Family restaurant brand personality and its impact on customer's emotion, satisfaction, brand loyalty /
di: Lee, Yong Ki.

The service profit chain :
di: Heskett, James L.
Pubblicazione: (1997)

The
di: Reichheld, Frederick F.

Marketing and Customer Loyalty. 1st ed. 2017
di: Cavallone, Mauro
Pubblicazione: (2020)

An examination of attendee brand loyalty : Understanding the moderator of behavioral brand loyalty /
di: Lee, Jin-Soo.

Predicting market success :
di: Passikoff, Robert
Pubblicazione: (2006)

Corporate loyalty :
di: Grosman, Brian A.
Pubblicazione: (1998)

Customer experience for dummies /
di: Barnes, Roy A.,, et al.
Pubblicazione: (2015)

Care packages for your customers :
di: Glanz, Barbara A.
Pubblicazione: (2007)

The influence of reward program membership and commitment on hotel loyalty /
di: Tanford, Sarah.

Customer experience for dummies
di: Barnes, Roy A.
Pubblicazione: (2015)

Customer relationship marketing
di: Stone, Merlin
Pubblicazione: (2000)

Relationship selling and sales management
di: Johnston, Mark W.
Pubblicazione: (2005)

Relationship selling
di: Johnston, Mark W.

The
di: Stratten, Scott

Relationship Selling /
di: Johnston Mark W
Pubblicazione: (2008)

The book of business awesome : how engaging your customers and employees can make your business thrive /
di: Stratten, Scott.
Pubblicazione: (2012)

Care packages for your customers :
di: Glanz, Barbara A.
Pubblicazione: (2007)

Relationship marketing
di: Shajahan, S.
Pubblicazione: (2004)

Managing customers as investment :
di: Gupta, Sunil
Pubblicazione: (2005)

Managing customers as investments :
di: Gupta, Sunnil
Pubblicazione: (2005)

Build for change
di: Trefler, Alan
Pubblicazione: (2014)

Intercultural Service Encounters
di: Sharma, Piyush
Pubblicazione: (2019)

Enhancing Brand Loyalty Through Consumer-Celebrity Congruence in the Hospitality Sector
di: Nguyễn, Văn Anh, et al.
Pubblicazione: (2024)

Marketing management for small and medium enterprises: About customers: Gathering information
di: Business School of the National Economics Univ. of Hanoi
Pubblicazione: (2001)

The new marketing conversation :
di: Stein, Donna Baier
Pubblicazione: (2005)

The Experience Logic as a New Perspective for Marketing Management
di: Pencarelli, Tonino, et al.
Pubblicazione: (2020)

Sales Technology: Making the Most of Your Investment
di: Panagopoulos, Nikolaos G
Pubblicazione: (2012)

Brand Hate
di: Kucuk, S. Umit
Pubblicazione: (2019)

Pop-up Retailing. 1st ed. 2018
di: Warnaby, Gary, et al.
Pubblicazione: (2020)

Country club members' perceptions of value, image congruence, and switching costs : An exploratory study of country club members' loyalty /
di: Back, Ki-Joon.

Destination loyalty formation and travelers' demographic characteristics : A multiple group analysis approach /
di: Chi, Christina Geng-qing.

The
di: Dempster, Craig
Pubblicazione: (2015)

Luxury Selling. 1st ed. 2017
di: Srun, Francis
Pubblicazione: (2020)

Customer Relationship Management
di: Kumar, V., et al.
Pubblicazione: (2020)

Advances in Corporate Branding. 1st ed. 2017
di: Balmer, John M. T., et al.
Pubblicazione: (2020)