Services marketing : integrating customer focus across the firm /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill/Irwin,
c2006.
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| Edition: | 4th ed. |
| Subjects: | |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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| Physical Description: | xxvii, 708 p. : ill., map ; 27 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0072961945 |