Services marketing : integrating customer focus across the firm /

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Services marketing : integrating customer focus across the firm /

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書目詳細資料
主要作者:	Zeithaml, Valarie A.
其他作者:	Bitner, Mary Jo., Gremler, Dwayne D.
格式:	圖書
語言:	English
出版:	Boston : McGraw-Hill/Irwin, c2006.
版:	4th ed.
主題:	Service industries > Marketing. Customer services. Marketing.
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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