Services marketing : integrating customer focus across the firm /

Services marketing : integrating customer focus across the firm /

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Bibliographic Details
Main Author: Zeithaml, Valarie A.
Other Authors: Bitner, Mary Jo., Gremler, Dwayne D.
Format: Book
Language:English
Published: Boston : McGraw-Hill/Irwin, c2006.
Edition:4th ed.
Subjects:
Service industries > Marketing.
Customer services.
Marketing.
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Institutions: Mạng thư viện Đại học Đà Nẵng

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