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| 100 |
1 |
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|a Zeithaml, Valarie A.
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| 245 |
1 |
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|a Services marketing :
|b integrating customer focus across the firm /
|c Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
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| 250 |
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|a 4th ed.
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| 260 |
|
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|a Boston :
|b McGraw-Hill/Irwin,
|c c2006.
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| 300 |
|
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|a xxvii, 708 p. :
|b ill., map ;
|c 27 cm.
|
| 504 |
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|a Includes bibliographical references and index.
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| 650 |
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0 |
|a Service industries
|x Marketing.
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| 653 |
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0 |
|a Customer services.
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| 653 |
|
0 |
|a Marketing.
|
| 700 |
1 |
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|a Bitner, Mary Jo.
|
| 700 |
1 |
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|a Gremler, Dwayne D.
|
| OWN |
|
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|a LNN
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| AVA |
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|a UDN50
|b LNN
|c English
|d 658.8ZE-V
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|a From the UDN01
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| AVA |
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|a UDN50
|b LNN
|c English
|d 658.8ZE-V
|e available
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| TYP |
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|a Monograph
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| 980 |
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|a Mạng thư viện Đại học Đà Nẵng
|
