The CIM handbook of strategic marketing.

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The CIM handbook of strategic marketing.

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	Oxford, OX : Butterworth-Heinemann, 1998.
Pynciau:	Marketing. Strategic planning. Marketing > Decision making.
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Eitemau Tebyg

Strategic Marketing Management :
gan: Meek, Helen
Cyhoeddwyd: (2003)

Brand admiration
gan: Park, C. Whan
Cyhoeddwyd: (2016)

Strategic marketing creating competitive advantage
gan: West, Douglas C.
Cyhoeddwyd: (2010)

Cases in strategic marketing management /
gan: Vincze, Julian W.
Cyhoeddwyd: (2000)

Strategic marketing
gan: Cravens, David W.
Cyhoeddwyd: (2006)

HBR's 10 must reads on strategic marketing

Strategic marketing management : eeting the global marketing challenge /
gan: Anderson, Carol H.
Cyhoeddwyd: (2000)

HBR's 10 must reads on strategic marketing,
gan: Harvard business School
Cyhoeddwyd: (2013)

Strategy :
gan: McGee, John
Cyhoeddwyd: (2005)

Marketer : a simulation /
gan: Smith, Jerald R.
Cyhoeddwyd: (1988)

Power up your profits :
gan: Waugh, Troy
Cyhoeddwyd: (2005)

Power up your profits : 31 days to better selling /
gan: Waugh, Troy.
Cyhoeddwyd: (2005)

Cases in marketing management
gan: Bernhardt, Kenneth L.
Cyhoeddwyd: (1997)

Marketing Communications 2003-2004
gan: Hughes, Graham
Cyhoeddwyd: (2003)

Kỹ năng ra quyết định =
gan: Heller, Robert
Cyhoeddwyd: (2005)

Những chiến lược marketing hiệu quả kỳ diệu
Cyhoeddwyd: (2005)

Marketing communications :
gan: Crane, Edgar
Cyhoeddwyd: (1965)

Marketing management : cases for creative problem solving /
gan: Weinstein, Laurence Martin, 1944-
Cyhoeddwyd: (2001)

Marketing strategy and uncertainty
gan: Jagpal, Sharan
Cyhoeddwyd: (1999)

Marketing planning :
gan: Hollensen, Svend
Cyhoeddwyd: (2006)

Chinese Strategic Decision-making on CSR
gan: Wang, Shuo
Cyhoeddwyd: (2015)

Cases in marketing management /
gan: Bernhardt, Kenneth L., 1944-
Cyhoeddwyd: (1997)

Marketing as strategy :
gan: Kumar, Nirmalya
Cyhoeddwyd: (2004)

IN THE DEANS’ SHOES: A QUALITATIVE EXAMINATION OF ISSUES REQUIRING STRATEGIC DECISION-MAKING IN TEACHER EDUCATION INSTITUTIONS
gan: Flores, Jefferson E.
Cyhoeddwyd: (2024)

Actionable intelligence
gan: Carter, Keith B.
Cyhoeddwyd: (2014)

Strategic marketing planning
gan: Reed, Peter
Cyhoeddwyd: (2007)

Strategic marketing planning
gan: Reed, Peter
Cyhoeddwyd: (2007)

The marketing game! : with student CD-Rom /
gan: Mason, Charlotte H.
Cyhoeddwyd: (2002)

Big data, big innovation
gan: Stubbs, Evan
Cyhoeddwyd: (2014)

Strategic Marketing Planning A Step-by-Step Approach (Second Edition)
gan: Karel, Jan Alsem
Cyhoeddwyd: (2025)

Strategic Market Management (Global Perspectives)
gan: David, A. Aaker, et al.
Cyhoeddwyd: (2023)

HBR''s 10 must reads on strategic marketing
Cyhoeddwyd: (2013)

Strategic management and online selling
gan: Royer, Susanne
Cyhoeddwyd: (2005)

The strategy and tactics of pricing :
gan: Nagle, Thomas T.
Cyhoeddwyd: (2002)

The CIM handbook of export marketing : a practical guide to opening and expanding markets overseas /
gan: Noonan, Chris J.
Cyhoeddwyd: (1999)

Power Up Your Profits:
gan: Waugh, Troy
Cyhoeddwyd: (2005)

Cases in marketing management /
gan: Bernhardt, Kenneth L., 1944-
Cyhoeddwyd: (1997)

Strategic advertising management
gan: Percy, Larry
Cyhoeddwyd: (2001)

The CIM marketing dictionary /
gan: Hart, Norman A.
Cyhoeddwyd: (1996)

Institutional stimulation of deliberative decision-making : Division of labour, deliberative legitimacy and technical regulation in the European single market /
gan: Gehring, Thomas.