Services marketing : integrating customer focus across the firm /

Services marketing : integrating customer focus across the firm /

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This book is divided into six parts: Focus on the Customer; Listening to Customer Requirements; Aligning Strategy, Service Design, and Standards; Delivering and Performing Service; Managing Service Promises; and The Big Picture-Closing All the Gaps.

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Zeithaml, Valarie A.
Awduron Eraill: Bitner, Mary Jo.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Boston : Irwin/McGraw-Hill, 2000.
Rhifyn:2nd ed.
Pynciau:
Marketing.
Customer services.
Service industries.
Marketing du lịch.
Service industries > Marketing.
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
Disgrifiad
Crynodeb:This book is divided into six parts: Focus on the Customer; Listening to Customer Requirements; Aligning Strategy, Service Design, and Standards; Delivering and Performing Service; Managing Service Promises; and The Big Picture-Closing All the Gaps.
Disgrifiad Corfforoll:xxviii, 620 p. : ill. ; 25.5 cm.
ISBN:0072312211

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