Services marketing : integrating customer focus across the firm /
This book is divided into six parts: Focus on the Customer; Listening to Customer Requirements; Aligning Strategy, Service Design, and Standards; Delivering and Performing Service; Managing Service Promises; and The Big Picture-Closing All the Gaps.
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| Autor principal: | |
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| Formato: | Livro |
| Idioma: | English |
| Publicado em: |
Boston :
Irwin/McGraw-Hill,
2000.
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| Edição: | 2nd ed. |
| Assuntos: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Resumo: | This book is divided into six parts: Focus on the Customer; Listening to Customer Requirements; Aligning Strategy, Service Design, and Standards; Delivering and Performing Service; Managing Service Promises; and The Big Picture-Closing All the Gaps. |
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| Descrição Física: | xxviii, 620 p. : ill. ; 25.5 cm. |
| ISBN: | 0072312211 |