Services marketing : integrating customer focus across the firm /
This book is divided into six parts: Focus on the Customer; Listening to Customer Requirements; Aligning Strategy, Service Design, and Standards; Delivering and Performing Service; Managing Service Promises; and The Big Picture-Closing All the Gaps.
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
Irwin/McGraw-Hill,
2000.
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| Edition: | 2nd ed. |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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