Services marketing : integrating customer focus across the firm /

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Services marketing : integrating customer focus across the firm /

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This book is divided into six parts: Focus on the Customer; Listening to Customer Requirements; Aligning Strategy, Service Design, and Standards; Delivering and Performing Service; Managing Service Promises; and The Big Picture-Closing All the Gaps.

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Dades bibliogràfiques
Autor principal:	Zeithaml, Valarie A.
Altres autors:	Bitner, Mary Jo.
Format:	Llibre
Idioma:	English
Publicat:	Boston : Irwin/McGraw-Hill, 2000.
Edició:	2nd ed.
Matèries:	Marketing. Customer services. Service industries. Marketing du lịch. Service industries > Marketing.
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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