Services marketing : integrating customer focus across the firm /

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Services marketing : integrating customer focus across the firm /

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This book is divided into six parts: Focus on the Customer; Listening to Customer Requirements; Aligning Strategy, Service Design, and Standards; Delivering and Performing Service; Managing Service Promises; and The Big Picture-Closing All the Gaps.

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書目詳細資料
主要作者:	Zeithaml, Valarie A.
其他作者:	Bitner, Mary Jo.
格式:	圖書
語言:	English
出版:	Boston : Irwin/McGraw-Hill, 2000.
版:	2nd ed.
主題:	Marketing. Customer services. Service industries. Marketing du lịch. Service industries > Marketing.
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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