Services marketing : integrating customer focus across the firm /

This book is divided into six parts: Focus on the Customer; Listening to Customer Requirements; Aligning Strategy, Service Design, and Standards; Delivering and Performing Service; Managing Service Promises; and The Big Picture-Closing All the Gaps.

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Bibliografische gegevens
Hoofdauteur:	Zeithaml, Valarie A.
Andere auteurs:	Bitner, Mary Jo.
Formaat:	Boek
Taal:	English
Gepubliceerd in:	Boston : Irwin/McGraw-Hill, 2000.
Editie:	2nd ed.
Onderwerpen:	Marketing. Customer services. Service industries. Marketing du lịch. Service industries > Marketing.
Tags:	Voeg label toe Geen labels, Wees de eerste die dit record labelt!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Services marketing : Integrating customer focus across the firm

door Zeithaml, Valarie A
Gepubliceerd in 2016

Thư viện lưu trữ: Trung tâm Thư viện - Trường Đại học Công nghiệp TP. Hồ Chí Minh

Services marketing : integrating customer focus across the firm /

door Zeithaml, Valarie A.
Gepubliceerd in 2006

Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng

Services marketing : integrating customer focus across the firm /

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