Services marketing : integrating customer focus across the firm /

This book is divided into six parts: Focus on the Customer; Listening to Customer Requirements; Aligning Strategy, Service Design, and Standards; Delivering and Performing Service; Managing Service Promises; and The Big Picture-Closing All the Gaps.

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Détails bibliographiques
Auteur principal:	Zeithaml, Valarie A.
Autres auteurs:	Bitner, Mary Jo.
Format:	Livre
Langue:	English
Publié:	Boston : Irwin/McGraw-Hill, 2000.
Édition:	2nd ed.
Sujets:	Marketing. Customer services. Service industries. Marketing du lịch. Service industries > Marketing.
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Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Services marketing : Integrating customer focus across the firm

par Zeithaml, Valarie A
Publié 2016

Thư viện lưu trữ: Trung tâm Thư viện - Trường Đại học Công nghiệp TP. Hồ Chí Minh

Services marketing : integrating customer focus across the firm /

par Zeithaml, Valarie A.
Publié 2006

Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng

Services marketing : integrating customer focus across the firm /

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