Services marketing : integrating customer focus across the firm /

This book is divided into six parts: Focus on the Customer; Listening to Customer Requirements; Aligning Strategy, Service Design, and Standards; Delivering and Performing Service; Managing Service Promises; and The Big Picture-Closing All the Gaps.

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Bibliografiske detaljer
Hovedforfatter:	Zeithaml, Valarie A.
Andre forfattere:	Bitner, Mary Jo.
Format:	Bog
Sprog:	English
Udgivet:	Boston : Irwin/McGraw-Hill, 2000.
Udgivelse:	2nd ed.
Fag:	Marketing. Customer services. Service industries. Marketing du lịch. Service industries > Marketing.
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Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Services marketing : Integrating customer focus across the firm

af Zeithaml, Valarie A
Udgivet 2016

Thư viện lưu trữ: Trung tâm Thư viện - Trường Đại học Công nghiệp TP. Hồ Chí Minh

Services marketing : integrating customer focus across the firm /

af Zeithaml, Valarie A.
Udgivet 2006

Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng

Services marketing : integrating customer focus across the firm /

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