Services marketing : integrating customer focus across the firm /

This book is divided into six parts: Focus on the Customer; Listening to Customer Requirements; Aligning Strategy, Service Design, and Standards; Delivering and Performing Service; Managing Service Promises; and The Big Picture-Closing All the Gaps.

में बचाया:

ग्रंथसूची विवरण
मुख्य लेखक:	Zeithaml, Valarie A.
अन्य लेखक:	Bitner, Mary Jo.
स्वरूप:	पुस्तक
भाषा:	English
प्रकाशित:	Boston : Irwin/McGraw-Hill, 2000.
संस्करण:	2nd ed.
विषय:	Marketing. Customer services. Service industries. Marketing du lịch. Service industries > Marketing.
टैग :	टैग जोड़ें कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Services marketing : Integrating customer focus across the firm

द्वारा Zeithaml, Valarie A
प्रकाशित 2016

Thư viện lưu trữ: Trung tâm Thư viện - Trường Đại học Công nghiệp TP. Hồ Chí Minh

Services marketing : integrating customer focus across the firm /

द्वारा Zeithaml, Valarie A.
प्रकाशित 2006

Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng

Services marketing : integrating customer focus across the firm /

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