Services marketing : integrating customer focus across the firm /

This book is divided into six parts: Focus on the Customer; Listening to Customer Requirements; Aligning Strategy, Service Design, and Standards; Delivering and Performing Service; Managing Service Promises; and The Big Picture-Closing All the Gaps.

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Bibliografski detalji
Glavni autor:	Zeithaml, Valarie A.
Daljnji autori:	Bitner, Mary Jo.
Format:	Knjiga
Jezik:	English
Izdano:	Boston : Irwin/McGraw-Hill, 2000.
Izdanje:	2nd ed.
Teme:	Marketing. Customer services. Service industries. Marketing du lịch. Service industries > Marketing.
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Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Services marketing : Integrating customer focus across the firm

od Zeithaml, Valarie A
Izdano 2016

Thư viện lưu trữ: Trung tâm Thư viện - Trường Đại học Công nghiệp TP. Hồ Chí Minh

Services marketing : integrating customer focus across the firm /

od Zeithaml, Valarie A.
Izdano 2006

Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng

Services marketing : integrating customer focus across the firm /

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