Services marketing : integrating customer focus across the firm /
This book is divided into six parts: Focus on the Customer; Listening to Customer Requirements; Aligning Strategy, Service Design, and Standards; Delivering and Performing Service; Managing Service Promises; and The Big Picture-Closing All the Gaps.
Sparad:
| Huvudupphovsman: | |
|---|---|
| Övriga upphovsmän: | |
| Materialtyp: | Bok |
| Språk: | English |
| Publicerad: |
Boston :
Irwin/McGraw-Hill,
2000.
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| Upplaga: | 2nd ed. |
| Ämnen: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.8 |b ZE-V |
| 100 | 1 | |a Zeithaml, Valarie A. | |
| 245 | 1 | 0 | |a Services marketing : |b integrating customer focus across the firm / |c Valarie A. Zeithaml, Mary Jo Bitner. |
| 250 | |a 2nd ed. | ||
| 260 | |a Boston : |b Irwin/McGraw-Hill, |c 2000. | ||
| 300 | |a xxviii, 620 p. : |b ill. ; |c 25.5 cm. | ||
| 520 | 3 | |a This book is divided into six parts: Focus on the Customer; Listening to Customer Requirements; Aligning Strategy, Service Design, and Standards; Delivering and Performing Service; Managing Service Promises; and The Big Picture-Closing All the Gaps. | |
| 630 | 0 | 4 | |a Marketing. |
| 630 | 0 | 4 | |a Customer services. |
| 630 | 0 | 4 | |a Service industries. |
| 630 | 0 | 4 | |a Marketing du lịch. |
| 650 | 0 | 4 | |a Marketing. |
| 650 | 0 | 4 | |a Customer services. |
| 650 | 0 | 4 | |a Service industries |x Marketing. |
| 700 | 1 | |a Bitner, Mary Jo. | |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||