The media handbook /

This book is about: Media in the marketing context; Developing optimal media objectives; Exploring the media; ...

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Bibliographic Details
Main Author: Katz, Helen E.
Format: Book
Language:English
Published: Lincolnwood, Ill. : NTC Business Books, 1995.
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Institutions: Mạng thư viện Đại học Đà Nẵng

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