The media handbook /

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The media handbook /

This book is about: Media in the marketing context; Developing optimal media objectives; Exploring the media; ...

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書目詳細資料
主要作者:	Katz, Helen E.
格式:	圖書
語言:	English
出版:	Lincolnwood, Ill. : NTC Business Books, 1995.
主題:	Advertising media planning. Mass media and business. Marketing channels.
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Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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