Communication theories
The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new c...
Đã lưu trong:
Hovedforfatter: | Severin, Werner J. |
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Format: | Bog |
Sprog: | Undetermined |
Udgivet: |
New York
Longman
2001
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Fag: | |
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Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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Lignende værker
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Introduction to mass communication
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Mass communication theory: Foundations, ferment, and future
af: Stanley J. Baran
Udgivet: (2000)