Communication theories

The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new c...

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Bibliografski detalji
Glavni autor: Severin, Werner J.
Format: Knjiga
Jezik:Undetermined
Izdano: New York Longman 2001
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