Integrated marketing communications in advertising and promotion
Wedi'i Gadw mewn:
| Prif Awdur: | Shimp, Terence A. |
|---|---|
| Fformat: | Llyfr |
| Iaith: | Undetermined |
| Cyhoeddwyd: |
Mason, OH
Thomson/South-Western
2007
|
| Pynciau: | |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
Eitemau Tebyg
-
Integrated marketing communications in advertising and promotion
gan: Shimp, Terrence A.
Cyhoeddwyd: (2007) -
Advertising communications and promotion management /
gan: Rossiter, John R.
Cyhoeddwyd: (1998) -
Advertising Promotion and Other Aspects of Integrated Marketing Communications ( 9th Edition)
gan: A. Terence, Shimp, et al.
Cyhoeddwyd: (2025) -
Advertising and promotion :
gan: Belch, George E. (George Eugene)
Cyhoeddwyd: (2004) -
Advertising and promotion :
gan: Belch, George E. (George Eugene)
Cyhoeddwyd: (2004)