Integrated marketing communications in advertising and promotion

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Integrated marketing communications in advertising and promotion

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书目详细资料
主要作者:	Shimp, Terence A.
格式:	图书
语言:	Undetermined
出版:	Mason, OH Thomson/South-Western 2007
主题:	Direct marketing.,Advertising.,Communication in marketing.,Sales promotion.,Tiếp thị trực tiếp,Quảng cáo,Thông tin trong tiếp thị,Xúc tiến bán hàng
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Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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