Business gamification for dummies

Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, et...

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Detalles Bibliográficos
Autor principal: Duggan, Kris
Formato: Libro
Lenguaje:Undetermined
Publicado: Hoboken, N.J. John Wiley & Sons 2013
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