Business gamification for dummies
Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, et...
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| Format: | Book |
| Language: | Undetermined |
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Hoboken, N.J.
John Wiley & Sons
2013
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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