Business gamification for dummies
Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, et...
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| 主要作者: | |
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| 格式: | 圖書 |
| 語言: | Undetermined |
| 出版: |
Hoboken, N.J.
John Wiley & Sons
2013
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| 主題: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
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| 100 | |a Duggan, Kris | ||
| 245 | 0 | |a Business gamification for dummies | |
| 245 | 0 | |c Kris Duggan, Kate Shoup | |
| 260 | |a Hoboken, N.J. | ||
| 260 | |b John Wiley & Sons | ||
| 260 | |c 2013 | ||
| 520 | |a Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.). | ||
| 650 | |a Consumer behavior,Tiếp thị internet,Hành vi tiêu dùng,Internet marketing | ||
| 650 | |x Social aspects,Khía cạnh xã hội,Khía cạnh xã hội,Social aspects | ||
| 904 | |i Qhieu | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||