Business gamification for dummies

Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, et...

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Đã lưu trong:

Chi tiết về thư mục
Tác giả chính:	Duggan, Kris
Định dạng:	Sách
Ngôn ngữ:	Undetermined
Được phát hành:	Hoboken, N.J. John Wiley & Sons 2013
Những chủ đề:	Consumer behavior,Tiếp thị internet,Hành vi tiêu dùng,Internet marketing Social aspects,Khía cạnh xã hội,Khía cạnh xã hội,Social aspects
Các nhãn:	Thêm thẻ Không có thẻ, Là người đầu tiên thẻ bản ghi này!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ


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100			\|a Duggan, Kris
245		0	\|a Business gamification for dummies
245		0	\|c Kris Duggan, Kate Shoup
260			\|a Hoboken, N.J.
260			\|b John Wiley & Sons
260			\|c 2013
520			\|a Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.).
650			\|a Consumer behavior,Tiếp thị internet,Hành vi tiêu dùng,Internet marketing
650			\|x Social aspects,Khía cạnh xã hội,Khía cạnh xã hội,Social aspects
904			\|i Qhieu
980			\|a Trung tâm Học liệu Trường Đại học Cần Thơ

Business gamification for dummies

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