Business gamification for dummies

Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, et...

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Bibliografske podrobnosti
Glavni avtor:	Duggan, Kris
Format:	Knjiga
Jezik:	Undetermined
Izdano:	Hoboken, N.J. John Wiley & Sons 2013
Teme:	Consumer behavior,Tiếp thị internet,Hành vi tiêu dùng,Internet marketing Social aspects,Khía cạnh xã hội,Khía cạnh xã hội,Social aspects
Oznake:	Označite Brez oznak, prvi označite!