Business gamification for dummies

Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, et...

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Detalles Bibliográficos
Autor principal:	Duggan, Kris
Formato:	Libro
Lenguaje:	Undetermined
Publicado:	Hoboken, N.J. John Wiley & Sons 2013
Materias:	Consumer behavior,Tiếp thị internet,Hành vi tiêu dùng,Internet marketing Social aspects,Khía cạnh xã hội,Khía cạnh xã hội,Social aspects
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!