Business gamification for dummies

Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, et...

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Dades bibliogràfiques
Autor principal:	Duggan, Kris
Format:	Llibre
Idioma:	Undetermined
Publicat:	Hoboken, N.J. John Wiley & Sons 2013
Matèries:	Consumer behavior,Tiếp thị internet,Hành vi tiêu dùng,Internet marketing Social aspects,Khía cạnh xã hội,Khía cạnh xã hội,Social aspects
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!