Business gamification for dummies

Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, et...

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Библиографические подробности
Главный автор: Duggan, Kris
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Опубликовано: Hoboken, N.J. John Wiley & Sons 2013
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ