Business gamification for dummies

Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, et...

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Bibliografiska uppgifter
Huvudupphovsman:	Duggan, Kris
Materialtyp:	Bok
Språk:	Undetermined
Publicerad:	Hoboken, N.J. John Wiley & Sons 2013
Ämnen:	Consumer behavior,Tiếp thị internet,Hành vi tiêu dùng,Internet marketing Social aspects,Khía cạnh xã hội,Khía cạnh xã hội,Social aspects
Taggar:	Lägg till en tagg Inga taggar, Lägg till första taggen!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Beskrivning
Sammanfattning:	Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.).

Business gamification for dummies

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