Business gamification for dummies

Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, et...

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主要作者: Duggan, Kris
格式: 图书
语言:Undetermined
出版: Hoboken, N.J. John Wiley & Sons 2013
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ