International marketing

The book presents the basic concepts of international marketing; discusses the environmental forces that the international marketer has to consider; deals with the various activities necessary for international marketing planning and concentrates on the beginning of international marketing activitie...

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书目详细资料
主要作者: Czinkota, Michael R.
格式: 图书
语言:Undetermined
出版: Fort Worth Dryden Press c1998
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
实物特征
总结:The book presents the basic concepts of international marketing; discusses the environmental forces that the international marketer has to consider; deals with the various activities necessary for international marketing planning and concentrates on the beginning of international marketing activities. The book also discusses strategy and marketing management issues most relevant to the expanded global operations of multinational corporations. Finally, the book addresses transitions in international marketing