International marketing

The book presents the basic concepts of international marketing; discusses the environmental forces that the international marketer has to consider; deals with the various activities necessary for international marketing planning and concentrates on the beginning of international marketing activitie...

Volledige beschrijving

Bewaard in:
Bibliografische gegevens
Hoofdauteur: Czinkota, Michael R.
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: Fort Worth Dryden Press c1998
Onderwerpen:
Tags: Voeg label toe
Geen labels, Wees de eerste die dit record labelt!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Omschrijving
Samenvatting:The book presents the basic concepts of international marketing; discusses the environmental forces that the international marketer has to consider; deals with the various activities necessary for international marketing planning and concentrates on the beginning of international marketing activities. The book also discusses strategy and marketing management issues most relevant to the expanded global operations of multinational corporations. Finally, the book addresses transitions in international marketing