International marketing

The book presents the basic concepts of international marketing; discusses the environmental forces that the international marketer has to consider; deals with the various activities necessary for international marketing planning and concentrates on the beginning of international marketing activitie...

詳細記述

保存先:
書誌詳細
第一著者: Czinkota, Michael R.
フォーマット: 図書
言語:Undetermined
出版事項: Fort Worth Dryden Press c1998
主題:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ