International marketing
The book presents the basic concepts of international marketing; discusses the environmental forces that the international marketer has to consider; deals with the various activities necessary for international marketing planning and concentrates on the beginning of international marketing activitie...
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| 主要作者: | |
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| 格式: | 圖書 |
| 語言: | Undetermined |
| 出版: |
Fort Worth
Dryden Press
c1998
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| 主題: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 01286nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_32177 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |b 426000 | ||
| 082 | |a 658.848 | ||
| 082 | |b C998 | ||
| 100 | |a Czinkota, Michael R. | ||
| 245 | 0 | |a International marketing | |
| 245 | 0 | |c Michael R Czinkota, Ilkka A Ronkainen | |
| 260 | |a Fort Worth | ||
| 260 | |b Dryden Press | ||
| 260 | |c c1998 | ||
| 520 | |a The book presents the basic concepts of international marketing; discusses the environmental forces that the international marketer has to consider; deals with the various activities necessary for international marketing planning and concentrates on the beginning of international marketing activities. The book also discusses strategy and marketing management issues most relevant to the expanded global operations of multinational corporations. Finally, the book addresses transitions in international marketing | ||
| 650 | |a International business enterprises,International economic relations,Export marketing,Tiếp thị xuất khẩu,Quan hệ kinh tế quốc tế,Doanh nghiệp kinh doanh quốc tế | ||
| 650 | |x Management,Quản lý | ||
| 904 | |i Minh, 990724, ltrhieu | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||