International marketing

The book presents the basic concepts of international marketing; discusses the environmental forces that the international marketer has to consider; deals with the various activities necessary for international marketing planning and concentrates on the beginning of international marketing activitie...

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Xehetasun bibliografikoak
Egile nagusia:	Czinkota, Michael R.
Formatua:	Liburua
Hizkuntza:	Undetermined
Argitaratua:	Fort Worth Dryden Press c1998
Gaiak:	International business enterprises,International economic relations,Export marketing,Tiếp thị xuất khẩu,Quan hệ kinh tế quốc tế,Doanh nghiệp kinh doanh quốc tế Management,Quản lý
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!