International marketing

The book presents the basic concepts of international marketing; discusses the environmental forces that the international marketer has to consider; deals with the various activities necessary for international marketing planning and concentrates on the beginning of international marketing activitie...

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Bibliographic Details
Main Author:	Czinkota, Michael R.
Format:	Book
Language:	Undetermined
Published:	Fort Worth Dryden Press c1998
Subjects:	International business enterprises,International economic relations,Export marketing,Tiếp thị xuất khẩu,Quan hệ kinh tế quốc tế,Doanh nghiệp kinh doanh quốc tế Management,Quản lý
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