International marketing

The book presents the basic concepts of international marketing; discusses the environmental forces that the international marketer has to consider; deals with the various activities necessary for international marketing planning and concentrates on the beginning of international marketing activitie...

Ful tanımlama

Kaydedildi:

Detaylı Bibliyografya
Yazar:	Czinkota, Michael R.
Materyal Türü:	Kitap
Dil:	Undetermined
Baskı/Yayın Bilgisi:	Fort Worth Dryden Press c1998
Konular:	International business enterprises,International economic relations,Export marketing,Tiếp thị xuất khẩu,Quan hệ kinh tế quốc tế,Doanh nghiệp kinh doanh quốc tế Management,Quản lý
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!