International marketing

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International marketing

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The book presents the basic concepts of international marketing; discusses the environmental forces that the international marketer has to consider; deals with the various activities necessary for international marketing planning and concentrates on the beginning of international marketing activitie...

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書目詳細資料
主要作者:	Czinkota, Michael R.
格式:	圖書
語言:	Undetermined
出版:	Fort Worth Dryden Press c1998
主題:	International business enterprises,International economic relations,Export marketing,Tiếp thị xuất khẩu,Quan hệ kinh tế quốc tế,Doanh nghiệp kinh doanh quốc tế Management,Quản lý
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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