International marketing
The book presents the basic concepts of international marketing; discusses the environmental forces that the international marketer has to consider; deals with the various activities necessary for international marketing planning and concentrates on the beginning of international marketing activitie...
Zapisane w:
| 1. autor: | Czinkota, Michael R. |
|---|---|
| Format: | Książka |
| Język: | Undetermined |
| Wydane: |
Fort Worth
Dryden Press
c1998
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| Hasła przedmiotowe: | |
| Etykiety: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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