International marketing

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International marketing

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The book presents the basic concepts of international marketing; discusses the environmental forces that the international marketer has to consider; deals with the various activities necessary for international marketing planning and concentrates on the beginning of international marketing activitie...

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书目详细资料
主要作者:	Czinkota, Michael R.
格式:	图书
语言:	Undetermined
出版:	Fort Worth Dryden Press c1998
主题:	International business enterprises,International economic relations,Export marketing,Tiếp thị xuất khẩu,Quan hệ kinh tế quốc tế,Doanh nghiệp kinh doanh quốc tế Management,Quản lý
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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