International marketing

The book presents the basic concepts of international marketing; discusses the environmental forces that the international marketer has to consider; deals with the various activities necessary for international marketing planning and concentrates on the beginning of international marketing activitie...

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Hlavní autor: Czinkota, Michael R.
Médium: Kniha
Jazyk:Undetermined
Vydáno: Fort Worth Dryden Press c1998
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

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