Advertising as communication

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Advertising as communication

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Dyer, Gillian
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	New York Methuen, Inc 1982
Pynciau:	Advertising
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Eitemau Tebyg

Advertising copywriting /
gan: Burton, Philip Ward, 1910-
Cyhoeddwyd: (1999)

Advertising age handbook of advertising /
gan: Lewis, Herschell Gordon, 1926-
Cyhoeddwyd: (1999)

Creative strategy in advertising /
gan: Jewler, A. Jerome.
Cyhoeddwyd: (2001)

Advertising
gan: Wright, John S.
Cyhoeddwyd: (1966)

Advertising strategy :
gan: Percy, Larry
Cyhoeddwyd: (1980)

Advertising : from fundamentals to strategies /
gan: Rothschild, Michael L.
Cyhoeddwyd: (1987)

Advertising in the 21st century :
gan: Cowan, D. S.
Cyhoeddwyd: (1968)

Advertising communications and promotion management /
gan: Rossiter, John R.
Cyhoeddwyd: (1998)

Contemporary advertising
gan: William F. Arens
Cyhoeddwyd: (1996)

Contemporary advertising
gan: Arens, William F.
Cyhoeddwyd: (2004)

Contemporary advertising
gan: Arens, William F
Cyhoeddwyd: (2002)

Contemporary advertising
gan: Arens, William F.
Cyhoeddwyd: (2009)

Contemporary advertising /
gan: Arens, William F.
Cyhoeddwyd: (2002)

Contemporary advertising /
gan: Arens, William F.
Cyhoeddwyd: (2002)

Contemporary advertising /
gan: Arens, William F.
Cyhoeddwyd: (2004)

Contemporary advertising /
gan: Arens, William F.
Cyhoeddwyd: (2006)

Advertising and integrated brand promotion
gan: O'Guinn, Thomas C.
Cyhoeddwyd: (2006)

Advertising and integrated brand promotion
gan: O'Guinn, Thomas C.

NTC's dictionary of advertising
gan: Wiechmann, Jack G.
Cyhoeddwyd: (1993)

Essentials of contemporary advertising
gan: Arens, William F.
Cyhoeddwyd: (2009)

Integrated marketing communications in advertising and promotion
gan: Shimp, Terrence A.
Cyhoeddwyd: (2007)

Advertising principles : choice, challenge, change /
gan: Vanden Bergh, Bruce G.
Cyhoeddwyd: (1999)

Creative strategy in advertising
gan: Drewniany, Bonnie L.
Cyhoeddwyd: (2008)

Creative strategy in advertising
gan: Bonnie L. Drewniany
Cyhoeddwyd: (2008)

Advertising in tourism and leisure /
gan: Morgan, Nigel
Cyhoeddwyd: (2000)

Advertising: An Integrated Marketing Communication Perspective (Fourth Edition)
gan: Gayle, Kerr, et al.
Cyhoeddwyd: (2023)

The end of advertising as we know it /
gan: Zyman, Sergio.
Cyhoeddwyd: (2002)

The fundamentals of advertising /
gan: Wilmshurst, John.
Cyhoeddwyd: (1999)

Advertising and promotion : an integrated marketing communications perspective
gan: Belch, George E
Cyhoeddwyd: (2018)

Advertising in Japan
Cyhoeddwyd: (1978)

Advertising copywriting /
gan: Burton, Philip Ward, 1910-
Cyhoeddwyd: (1999)

Fashion advertising and promotion /
gan: Diamond, Jay.
Cyhoeddwyd: (1996)

Advertising :
gan: Mono
Cyhoeddwyd: (2001)

Advertising its place in political & managerial economics
gan: Reekie, W. Duncan
Cyhoeddwyd: (1974)

Advertising contemporary society :
gan: Rotzoll, Kim B.
Cyhoeddwyd: (1986)

Advertising and Promotion: An Integrated Marketing Communications Perspective (Eleventh Edition)
gan: George, E. Belch, et al.
Cyhoeddwyd: (2023)

The Role and application of advertising in Japan
Cyhoeddwyd: (1973)

Advertising Theory (Second Edition)
gan: Shelly, Rodgers, et al.
Cyhoeddwyd: (2025)

How to advertise :
gan: Dean, Sandra Linville
Cyhoeddwyd: (1980)

The Practice of Advertising
gan: Mackay, Adrian R.
Cyhoeddwyd: (2005)