Advertising as communication

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Advertising as communication

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Bibliografiske detaljer
Hovedforfatter:	Dyer, Gillian
Format:	Bog
Sprog:	Undetermined
Udgivet:	New York Methuen, Inc 1982
Fag:	Advertising
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Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Lignende værker

Advertising copywriting /
af: Burton, Philip Ward, 1910-
Udgivet: (1999)

Advertising age handbook of advertising /
af: Lewis, Herschell Gordon, 1926-
Udgivet: (1999)

Creative strategy in advertising /
af: Jewler, A. Jerome.
Udgivet: (2001)

Advertising
af: Wright, John S.
Udgivet: (1966)

Advertising strategy :
af: Percy, Larry
Udgivet: (1980)

Advertising : from fundamentals to strategies /
af: Rothschild, Michael L.
Udgivet: (1987)

Advertising in the 21st century :
af: Cowan, D. S.
Udgivet: (1968)

Advertising communications and promotion management /
af: Rossiter, John R.
Udgivet: (1998)

Contemporary advertising
af: William F. Arens
Udgivet: (1996)

Contemporary advertising
af: Arens, William F.
Udgivet: (2004)

Contemporary advertising
af: Arens, William F
Udgivet: (2002)

Contemporary advertising
af: Arens, William F.
Udgivet: (2009)

Contemporary advertising /
af: Arens, William F.
Udgivet: (2002)

Contemporary advertising /
af: Arens, William F.
Udgivet: (2002)

Contemporary advertising /
af: Arens, William F.
Udgivet: (2004)

Contemporary advertising /
af: Arens, William F.
Udgivet: (2006)

Advertising and integrated brand promotion
af: O'Guinn, Thomas C.
Udgivet: (2006)

Advertising and integrated brand promotion
af: O'Guinn, Thomas C.

NTC's dictionary of advertising
af: Wiechmann, Jack G.
Udgivet: (1993)

Essentials of contemporary advertising
af: Arens, William F.
Udgivet: (2009)

Integrated marketing communications in advertising and promotion
af: Shimp, Terrence A.
Udgivet: (2007)

Advertising principles : choice, challenge, change /
af: Vanden Bergh, Bruce G.
Udgivet: (1999)

Creative strategy in advertising
af: Drewniany, Bonnie L.
Udgivet: (2008)

Creative strategy in advertising
af: Bonnie L. Drewniany
Udgivet: (2008)

Advertising in tourism and leisure /
af: Morgan, Nigel
Udgivet: (2000)

Advertising: An Integrated Marketing Communication Perspective (Fourth Edition)
af: Gayle, Kerr, et al.
Udgivet: (2023)

The end of advertising as we know it /
af: Zyman, Sergio.
Udgivet: (2002)

The fundamentals of advertising /
af: Wilmshurst, John.
Udgivet: (1999)

Advertising and promotion : an integrated marketing communications perspective
af: Belch, George E
Udgivet: (2018)

Advertising in Japan
Udgivet: (1978)

Advertising copywriting /
af: Burton, Philip Ward, 1910-
Udgivet: (1999)

Fashion advertising and promotion /
af: Diamond, Jay.
Udgivet: (1996)

Advertising :
af: Mono
Udgivet: (2001)

Advertising its place in political & managerial economics
af: Reekie, W. Duncan
Udgivet: (1974)

Advertising contemporary society :
af: Rotzoll, Kim B.
Udgivet: (1986)

Advertising and Promotion: An Integrated Marketing Communications Perspective (Eleventh Edition)
af: George, E. Belch, et al.
Udgivet: (2023)

The Role and application of advertising in Japan
Udgivet: (1973)

Advertising Theory (Second Edition)
af: Shelly, Rodgers, et al.
Udgivet: (2025)

How to advertise :
af: Dean, Sandra Linville
Udgivet: (1980)

The Practice of Advertising
af: Mackay, Adrian R.
Udgivet: (2005)