Quản trị vận hành marketing dịch vụ = Services marketing

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Quản trị vận hành marketing dịch vụ = Services marketing

Quyển sách này hướng dẫn chi tiết về khía cạnh marketing vận hành, từ quản trị tương tác khách hàng, cân bằng nhu cầu và công suất, cho đến việc xây dựng văn hóa dịch vụ xuất sắc.

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Opis bibliograficzny
Kolejni autorzy:	Wirtz, Jochen, Lovelock, Christopher, Phí Thị Linh Giang, Lê Thị Phương Dung, Verma, Rohit
Format:	Książka
Język:	Vietnamese
Wydane:	H. Công Thương 2023
Wydanie:	9th ed.
Hasła przedmiotowe:	Quản trị kinh doanh
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

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