Marketing dịch vụ : Một quan điểm điểm tương tác = Services marketing : An interactive approach

Nội dung bao quát bốn hoạt động chính giúp tạo ra trải nghiệm tương tác cho khách hàng dịch vụ : lập kế hoạch thực hiện và tiến hành thực hiện dịch vụ, thiết kế bối cảnh dịch vụ, tận dụng tối đa nhân sự và quản lý hỗn hợp khách hàng....

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Fisk, Raymond P.
Awduron Eraill:	Grove, Stephen J., John, Joby
Fformat:	Llyfr
Iaith:	Vietnamese
Cyhoeddwyd:	H. Bách khoa Hà Nội 2017
Rhifyn:	Ấn bản lần thứ 4
Pynciau:	Quản trị kinh doanh
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

Marketing dịch vụ : Một quan điểm điểm tương tác = Services marketing : An interactive approach

Eitemau Tebyg