Marketing dịch vụ : Một quan điểm điểm tương tác = Services marketing : An interactive approach

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Marketing dịch vụ : Một quan điểm điểm tương tác = Services marketing : An interactive approach

Nội dung bao quát bốn hoạt động chính giúp tạo ra trải nghiệm tương tác cho khách hàng dịch vụ : lập kế hoạch thực hiện và tiến hành thực hiện dịch vụ, thiết kế bối cảnh dịch vụ, tận dụng tối đa nhân sự và quản lý hỗn hợp khách hàng....

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書誌詳細
第一著者:	Fisk, Raymond P.
その他の著者:	Grove, Stephen J., John, Joby
フォーマット:	図書
言語:	Vietnamese
出版事項:	H. Bách khoa Hà Nội 2017
版:	Ấn bản lần thứ 4
主題:	Quản trị kinh doanh
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

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