Marketing dịch vụ : Một quan điểm điểm tương tác = Services marketing : An interactive approach

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Marketing dịch vụ : Một quan điểm điểm tương tác = Services marketing : An interactive approach

Nội dung bao quát bốn hoạt động chính giúp tạo ra trải nghiệm tương tác cho khách hàng dịch vụ : lập kế hoạch thực hiện và tiến hành thực hiện dịch vụ, thiết kế bối cảnh dịch vụ, tận dụng tối đa nhân sự và quản lý hỗn hợp khách hàng....

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书目详细资料
主要作者:	Fisk, Raymond P.
其他作者:	Grove, Stephen J., John, Joby
格式:	图书
语言:	Vietnamese
出版:	H. Bách khoa Hà Nội 2017
版:	Ấn bản lần thứ 4
主题:	Quản trị kinh doanh
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

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