Marketing dịch vụ : Một quan điểm điểm tương tác = Services marketing : An interactive approach

Nội dung bao quát bốn hoạt động chính giúp tạo ra trải nghiệm tương tác cho khách hàng dịch vụ : lập kế hoạch thực hiện và tiến hành thực hiện dịch vụ, thiết kế bối cảnh dịch vụ, tận dụng tối đa nhân sự và quản lý hỗn hợp khách hàng....

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Bibliographic Details
Main Author:	Fisk, Raymond P.
Other Authors:	Grove, Stephen J., John, Joby
Format:	Book
Language:	Vietnamese
Published:	H. Bách khoa Hà Nội 2017
Edition:	Ấn bản lần thứ 4
Subjects:	Quản trị kinh doanh
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Institutions:	Thư viện Trường Đại học Nam Cần Thơ

Marketing dịch vụ : Một quan điểm điểm tương tác = Services marketing : An interactive approach

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